Henry ford model t assembly line 1908

Henry Ford Changes the World, 1908

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At the beginning of the 20th century the automobile was a plaything for the rich. Most models were complicated machines that required a chauffer conversant with its individual mechanical nuances to drive it. Henry Ford was determined to build a simple, reliable and affordable car; a car the average American worker could afford. Out of this determination came the Model T and the assembly line - two innovations that revolutionized American society and molded the world we live in today.

Henry Ford did not invent the car; he produced an automobile that was within the economic reach of the average American. While other manufacturers were content to target a market of the well-to-do, Ford developed a design and a method of manufacture that

Henry Ford and his first car the Quadricycle, which he built in 1896

steadily reduced the cost of the Model T. Instead of pocketing the profits; Ford lowered the price of his ca